Thursday 14 May 2015

Case Study 3: BBC Three's (60 Seconds)

60 Seconds News Case Study:

  1.      “60 Second News” uses the key conventions to intro the bulletin and to show video clips in a report.

  2.      The current presenter is “Sam Naz.” You notice that the presenters are young to appeal to the target audience.

  3.      Other reporters include: Tasmin Lucia-Khan, Andy May and Matt Cooke.

  4.      Instead of having a set, they use a room and a green screen to show the clips for the news report.

  5.      The opening shot is a shot of the logo in brand colours so you know that you’re watching BBC Three.

  6.      60 Second News normally presents a news story by using video clips which are shown on a screen behind where the presenter will stand. They will also have a phone next to the screen to display pictures relating to the news report. Finally, the presenters speak quickly so they can fit all of the news in within the time limit of 1 minute.

  7.      The target audience for “60 Seconds” news is 18-30 on a predominantly entertainment channel because they broadcasters try to keep their audience entertained. 

  8.       The main ways for the audience to get  involved is by following @BBCNews on twitter or by going to the website of BBC News (bbc.co.uk/news)

  9.      The stories covered in the broadcast, in order are: international and sports. Each story lasted around 10 seconds. The stories shown are: Plane crash in the French Alps, Iran talking about their nukes, a woman in USA getting rude to her black neighbours and American company launching an April fools prank of heels you take selfies in.


  10. 60 Seconds News





  Newsround









  11. The stories shown may appeal to the target audience because the international stories may appeal to the people who are from those countries and the sports stories may appeal to the people who want to know about grand slam tennis.

  12. The three most memorable stories are : Iran talking about nukes, The plane crash in the French Alps and the story about teenagers drinking energy drinks and how it may affect the work they do in class.

                                                            











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